5 Ways Healthcare Practices Can Attract New Patients and Retain Existing Ones

A journey towards smart health

Technology is empowering the relationships between healthcare providers, patients, and others within the whole healthcare ecosystem. Digital and mobile devices are playing a crucial role to connect patients with healthcare facilities. These devices collect nonstop real-time data, to help providers have access to accurate information to perform immediate action for improved treatment of patients. The whole new transformation has already started to improve the quality of life, every step of this journey is taking us closer to an ecosystem where indulging in healthcare would be the next level experience.

“Digital technology has the potential to transform medicine and the healthcare industry in a sustainable way. At the same time, digital technology could equalize the relationship between medical professionals and patients.”

Higher connectivity transforms the patient’s healthcare journey

It is no secret that people become increasingly connected via mobile technology and the Internet of Things (IoT) connects devices and people across the healthcare ecosystem. Digitalization and connectivity have transformed the relationships in the healthcare ecosystem, and the reason behind it is the growing needs and expectations of patients from the healthcare providers and organizations. Today, patients want to be informed, engaged, and connected to all the stakeholders such as healthcare providers, insurance companies, pharmaceutical industries, and the healthcare systems to become experts in their treatment process.

A journey towards smart health

As the portable technology is getting smarter, connected care is bringing professional care outside of the hospital and putting it into the patient’s pocket. Such portable technology makes patients less dependent on healthcare providers because it helps them to easily manage their health around the clock. With the increase in connectivity as well as healthcare apps there is a profound impact on how the whole healthcare ecosystem engages with patients and how patients deal with their health conditions, even while in interaction with healthcare professionals. Increased connectivity between patients and providers will lead to better decisions, which in turn will lead to better health outcomes and lower healthcare costs.

Digitalization is equalizing the power between medical professionals and patients

Digitalization has great potential to support the healthcare industry’s transformation from a provider-driven marketplace into a patient-centric ecosystem. Greater access to information, knowledge, technology, and experience with self-management programs to patients, have contributed to the equal distribution of power in healthcare relationships. With the power in the hand, patients are becoming partners with their healthcare providers instead of a simple care-receiver.

WHO defines patient empowerment as “a process in which patients understand their role, are given the knowledge and skills by their healthcare provider to perform a task in an environment that recognizes community patient participation.”

It’s very clear that new technologies have enabled the evolution of the patient’s journey and transformed it to collaborative care with equal and active partnership in healthcare. At the same time, healthcare organizations should consider how to address these trends by planning for appropriate investments in people, processes, and premises enabled by digital technologies.

Delivery of integrated care through digitalization

The penetration of science and technology has resulted in the development of innovative digital health devices that made it easy for providers to look after patient’s health and disease. The advanced digital inclination is also gathering more support from patients, and the reason behind it is increasing appetite for quality of care and treatment, as well as the scale of the potential cost.

Using digital technologies healthcare providers can transform care delivery, operation management, and hospital design. Mobile devices, sensors and wearable technology helps healthcare providers to monitor and get real-time records of health information, which allows patients to get more insights into their treatment path with improved speed. The development of such internet-connected devices has had a noteworthy impact on the overall healthcare sector, and has been significantly valuable in remote clinical monitoring (telemedicine), chronic disease management, preventive care, and assisted living for elderly people.

Internet-connected devices have transformed the traditional way of delivering care within the healthcare industry by bringing the focus back to quality patient care. These devices bring together healthcare professionals, by allowing them to have constant attention, coordinated services, and cut down costs for providing quality care.

A journey towards smart health

Digital involvement has transformed the way we will continue our journey, almost every industry has heavily impacted with the technology, and so the healthcare industry has had to adapt the pressure to focus on efficiency and quality of care to the patient. With more development in the technology, the healthcare industry will encourage the empowerment of the patients and promote a higher quality of care in smarter and cost-effective ways. This is not only good for patients but also significant for providers to release pressure on the healthcare system.


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